PPT Slide
Electronic Catalogs -> Virtual Salespeople
- Shopper's Perspective: It's all about "Service"
- Find things Easily & Quickly
- Relevance to each shopper / buyer
- Appropriate Search / Navigation technique
- "Just Browsing", "Theme Shopping", "Target Buying"
- Product knowledge dependency
- Detailed descriptions and specifications
- Complete and Consistent product attributes
- Enough information (but not too much) to make "an informed" buy decision
- Get sales help (only) when wanted / needed
- Appropriate U/I Presentation Metaphor
- Merchant's Perspective: It's all about "Merchandising"
- Accessories, Cross-Sell, Up-Sell, "Goes With", "Just Like", Substitutions
- Specials, Promotions, Packages, Bundles
- Enhanced Images, Audio, Video
- Targeted Marketing
- Research Topic:
- User Interface that Meets both the Shopper's and Merchant's Objectives