Trademarks

• Protect indicia of origin of goods and services

• Prevent against likelihood of confusion

• Potentially infinite term

• Independent adoption is not a defense

• Civil and criminal liability

Previous slide

Next slide

Back to first slide

View graphic version

Trademarks are indicators of origin or source. If the mark applies to a good it is called a trademark. If it applies to a service it is called a service mark.

Trademarks protect against a likelihood of confusion as to the source of a particular good or service.

They can live forever

Independent adoption is not a defense to trademark infringement

Rights are enforceable in court by suit or by bringing charges if the infringement is willful.